HR People and Strategy dedicated their first issue of Perspectives this year to exploring the importance of storytelling in business. Peter Guber of Mandalay Entertainment Group spearheaded this topic with a point/counterpoint joined by contributing authors and experts including our very own Michael Margolis:
- David Rock, founder of Neuroleadership Institute
- Michael Margolis, Dean of Story University
- Murray Nossel, founder of Narativ Inc.
- Alison Esse, director of The Storytellers
- Rob Quish, COO of JWT
From Anna Tavis, Perspectives Editor
We dedicate our first 2011 Perspectives to the importance of telling good stories in business. At the time when management-by-numbers has gained currency and everyone in business believes that arm?s success is predicated on the quantity of its data and the ability to model them, Peter Guber, chairman and CEO of Mandalay Entertainment Group, tells us that whenever he failed to connect with a client, it was because he failed to tell a good story. This may sound counter-intuitive to many in the business world. After all, isn?t business about being logical and fact-based? Where do stories belong?
Click here to download the Strategic Storytelling Article and Counter-Point Discussion.
(You may need to right click and ?save to desktop?)
According to Peter Guber, most people in business forget that they are dealing with human beings, and to engage employees and customers, any business interaction has to have an emotional component to it. Stories not only add an emotional dimension to business communications, but evoke our hard-wired predisposition to process information faster and more holistically when it is presented to us in the form of a good story. It is not accidental that Peter Guber?s book ?Tell to Win,? has been one of the best-selling titles on Amazon since it was published in early March. According?to Peter, successful business leaders of the future will have to have holistic, empathetic understanding of their employees and their customers and will have to know how to tell a good story.
All our respondents not only agree with Guber?s position, they take it to the next level. Storytelling is an art that only becomes successful with practice. Our authors write about how to develop a successful storytelling practice. We all grew up using/telling stories. Somewhere along the way most of us abandoned stories for facts. We may never achieve the level of proficiency required for the entertainment business, but by studying the storytelling tips and techniques and listening to well-crafted stories, we can become much better at telling them. Crafting our own stories and paying attention to the feedback, we will become better communicators. Moreover, as HR professionals, we need to coach our business partners in the techniques of telling meaningful stories. As Rob Quish remarks in his response, organizations, just like people, have their own stories to tell.
In this issue, we only open the discussion of the reemergence of good stories as good business communication technique. We do so not only to help our professional HR colleagues become more persuasive in what we do, but also to make us aware of resources available to us if storytelling is ready to be revisited by our business leaders.
Click here to download the Strategic Storytelling Article and Counter-Point Discussion.
(You may need to right click and ?save to desktop?.)
Source: http://www.getstoried.com/2011/05/17/why-organizations-need-more-strategic-and-human-storytellling/
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