innovative technology: Sony grows Cyber-shot family by three with DSC-WX50 and WX70, ultra-thin TX200V

Tuesday, January 31, 2012

Sony grows Cyber-shot family by three with DSC-WX50 and WX70, ultra-thin TX200V

Far more svelte than its lengthy product name, the Cyber-shot DSC-TX200V is Sony's new point-and-shoot flagship, packing an 18.2 megapixel Exmor R CMOS sensor, 26mm 5x optical zoom lens, 1080/60p video capture and a 3.3-inch Xtra Fine TruBlack OLED touchscreen. Sony claims that the cam's BIONZ processor can help it capture stills and video with extremely low noise, and an improved focusing system can deliver speeds of about 0.13 seconds in daylight and 0.25 seconds in lower-light conditions. Its reflective durable housing enables waterproof shooting down to 16 feet, and can protect the camera from dust and freezing temperatures of 14 degrees Fahrenheit.

If price is more important to you than an ultra-thin design and top-of-the-line spec list, then the DSC-WX70 and DSC-WX50 might be of interest. Both cameras include 16.2 megapixel Exmor R CMOS sensors, 25mm 5x optical zoom lenses, 12 megapixel stills during video capture, and 1080/60i HD shooting. There are nine "Picture Effects" options, adopted from the NEX series and also found on the TX200V. Both the WX50 and WX70 have a nearly identical list of features, though the first model includes a 2.7-inch display, compared to a 3-inch touchscreen on the WX70. All three cameras are expected to ship in March in a variety of colors. The TX200V will be available in silver, red and violet finishes with a retail price of $500, while the WX70 and WX50 will run you $230 and $200, respectively. Hit up the press release just past the break for the full list of colors and specs.

Gallery: Sony Cybershot TX200V, WX50 and WX70 eyes-on