The event won't be a big announcement for the iPad 3, Apple TV, or other big gizmo, according to Swisher's sources. Instead, the event will focus on one of Apple's media properties.
Eddie Cue, Apple's boss for iTunes, the App Store, iBooks, etc. is reportedly involved with the event, so it may have something to do with one of those services.?It's worth noting that Apple does have an iAd office in NYC, which Cue is also in charge of.
Read more about the event on All Things D >
Source: http://www.businessinsider.com/apple-event-new-york-2012-1
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