Despite Unproven Market, Facebook To Launch Custom Android OS Phone With HTC

Over the past few years, Facebook has partnered with a variety of handset makers to release smartphones and feature phones that deeply integrate the social network into software and hardware. These phones have sold poorly, though. Meanwhile iOS and Android are claiming more and more of the market such that they endanger Facebook's future, cramping its mobile platform and relegating it to just being an app.?Last year we wrote that Facebook was likely building a custom-version of Android, and now AllThingsD says Facebook is, and it that it will run on an HTC-made Facebook phone. A custom operating system could attract users with even deeper software integrations, and let Facebook monetize in-app payments. The company hopes that despite a lack of proof that users want such a thing, its phone will?sell well, and allow it more determination over the future of its mobile apps and platform.

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